The People Behind the Rankings
Local SEO in Long Beach requires ground-level execution. You can’t rank a Belmont Shore restaurant or a Bixby Knolls HVAC contractor using generic national templates. We built this team to cut through the noise. We audit NAP consistency, rebuild broken citations, and force Google to trust your business address.
The coastline literally cuts your proximity radius in half.
If you operate near the water, Google can’t pull customers from the ocean. You have to fight twice as hard for inland visibility. Our authors understand this specific geographical friction. We test proximity signals daily. We publish what actually moves the needle in the local map pack.
Jeanna Barrett, Lead Strategist
Jeanna Barrett is a seasoned growth marketing strategist and the former Founder and Chief Remote Officer of FPS. She currently leads Jungle Water, operating remotely from Honduras while directing our coastal California local search campaigns. Jeanna built our core Long Beach map pack ranking protocols from the ground up.
She spent years reverse-engineering proximity signals and review velocity metrics. She knows exactly why a plumbing business in Signal Hill outranks a competitor sitting right on Pacific Coast Highway. Her background in scaling remote marketing teams gives her a distinct operational advantage. She builds systems that handle multi-location GBP listings without losing the hyper-local touch.
She rejects theory.
Jeanna demands hard data from every campaign. She oversees all technical local SEO content on this site, ensuring every guide reflects current Google Business Profile realities. Connect with Jeanna directly on LinkedIn.
The Local Search Team
Mateo Vargas, Citation Auditor
Mateo handles the granular data. He cleans up toxic NAP inconsistencies that block businesses from ranking in the local 3-pack. Mateo spends his days inside Whitespark and BrightLocal, hunting down duplicate listings and broken data aggregators.
He understands the heavy weight of bad data. A single wrong phone number on an obscure directory ruins your trust score with Google. When a client moves their office from Downtown Long Beach to Los Altos, the citation cleanup takes months. Mateo maps out that exact friction.
He writes our technical guides on manual directory submissions, Apple Maps optimization, and Yext alternatives. He shows you exactly how to clean up the mess left behind by cheap SEO agencies.
Sarah Chen, GBP Optimization Lead
Sarah controls the visual and conversational layer of local search. She manages review velocity tactics and GBP Q&A optimizations. She knows how to extract targeted keywords from customer reviews without triggering Google spam filters.
She watches business owners make the same reputation mistakes constantly. They ignore negative reviews, upload low-resolution stock photos, and leave their service menus blank. She knows how to get tourists searching near the Aquarium of the Pacific to find your restaurant instead of the chain next door.
Sarah authors our guides on local conversion rate optimization. She teaches you how to turn a basic map listing into an active lead generation asset.
Our Editorial Baseline
We publish field notes, not textbook summaries.
Every tactic we detail on this site comes from active client campaigns. We test tactics on real Long Beach businesses before we write a single word. We test it. We break it. We document it.
Our contributors must actively manage local search campaigns. We don’t hire freelance generalists. If an author writes about Google Maps optimization, they must show us the backend analytics of a map pack ranking they achieved. We review every piece for technical accuracy against current Google documentation.
Three months of testing. Zero shortcuts. Real results.
We also maintain strict boundaries on what we refuse to publish. You won’t ever find guaranteed ranking timelines on this site. We don’t promote private blog networks or review-gating software. We tell you exactly what works, and we are brutally honest about the tactics that get your listing suspended.
Connect With the Desk
We read every email. We respond to specific local SEO questions within 48 hours.
If you operate a Long Beach business and hit a wall with your Google Business Profile, reach out. Tell us exactly what you tested and what broke. If you are a local search
Written & Reviewed By
Jeanna Barrett
Jungle Water – LinkedIn Honduras
Jeanna Barrett is a seasoned growth marketing strategist and the former Founder and Chief Remote Officer of FPS